In an effort to put on quality lean muscle mass, many people hit up their local supplement retailer or go surfing online for a deal on protein powder. And while that’s a great idea and protein powder can come in handy when looking to increase your daily protein intake, not all protein is created equal. There are many forms of protein out on the market these days. We have whey protein concentrate, casein protein, soy protein, among others. But there is one that really stands out when compared to the rest and that’s whey protein isolate.